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Travel to educational institutions is relatively
easy to target, as there is the same destination of travel and similar
time schedules for large numbers of people each day. Since the children
of today are the policy makers of tomorrow it is obvious to try
and influence mobility behaviour at a young age. The Cluster Educational
Institutions focuses especially on the younger target groups with
a variety of ages from 3 year old children to 23 year old students.
It provides the opportunity to directly influence the mobility behaviour
of children and to focus on methods of educating and motivating
these age groups. By this, important cornerstones on the children's
way to a more sustainable mobility as adults is laid.
Here some highlights on results:
Limburg (BE) and Surrey (UK) showed that promotion of cycling and
walking services for school children works well, under the condition,
that safety concerns of parents are taken into account (e.g. by
organising walking or bike pools). Car free action days or weeks
motivate pupils and parents in a playful way to reconsider their
mobility behaviour (in Surrey, 30 % changed their travel behaviour)
and are very popular among parents (75 % participation). During
car free action weeks in Limburg a doubling of the amount of pupils
using bicycles could be achieved. Longer-term experiences show a
reduction in car usage between 6 and 16 %, but sometimes reach up
to 42 %. In Barcelona, 50 % of the university students appreciate
the usage of the internet for mobility advice.
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