Usually, site-based Mobility
Management is implemented to already existing sites, trying to change
established travel behaviour. As habitual travel behaviour is hard
to change, site development offers the chance to include mobility
management strategies and services already right from the start. The
goal is to prevent transportation problems instead of coping with
them once they arise. In addition, this can contribute to companies'
decisions about choosing the respective site for their location. The
regional approach and, hence, the conjunction with adjacent neighbourhoods
and surrounding urban or regional areas, is another characteristic
of site development. This often requires taking various interests
into account and starting a mediation process. In the Cluster Site
Development, a variety of different sites are included, reaching from
a leisure park to a business park, a residential area and a university.
Here some highlights on results:
New sites which attract visitors can manage to substitute car based
trips by PT or even walking and bicycling. At Karlstad university
(Sweden) cycle usage increased slightly from 41 to 43 % among and
from 5 to 7 % among students. The business park in Malaga could report
a reduction in car usage by 15 %, with a heavy increase in the usage
of the improved bus services (from 5.000 to 45.000 monthly bus passengers
within 4 months). Interest in car pooling is high (48 %) and is expected
to lead to a further mode shift from solo car usage. In Weissenburg
(D), car-free residential areas benefit from car-sharing offers to
the residents: only 9 % of the residents used car sharing before they
moved into the new site compared to 30 % afterwards. 19 % of households
gave up their car after moving, 90 % of these are families with children.
