Car Free Day, Trams & Buses (Nantes, France)
National car free day in Nantes. The project aims to reduce the car traffic in the city centre by encouraging car drivers to switch to public transport.
A new communication tone for public transport. This case study measures the effectiveness of a new campaign to encourage people to use public transport, through messages, leaflets, posters, etc.
Download the final case study report (September 2003)
Contact: Ms Christine LASSALLE, Semitan
