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OLDS:
The project officially closed by the end of October 2003. Nevertheless
results and reports are still available on the website. Check out the
recommendations and download section for the final documents.
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In the European Union between 1975 and 1995 the daily distance travelled per person doubled; today 80% of all personal journeys are by car. A further doubling of traffic is predicted by 2025. Congestion costs 130 billion euro annually and the total external costs of motorised road traffic are estimated at 270 billion euro per year - around 4% of Europe's gross national product. The average traffic speed in European cities is only 15kmh, and 42,000 people are killed in traffic accidents each year on Europe's roads.
Is this necessary!?
TAPESTRY is the acronym for a collaborative research project with the objective of improving the knowledge and understanding of how effective communication programmes or campaigns can be developed to support and encourage sustainable travel behaviour throughout Europe.
Contract No. 2000-RD.10988
